What can news monitoring do for your company?

  • Monitor news about your business.
    • Understand public sentiment and react accordingly.
  • Monitor the competition.
    • Stay on top of their products, business development, strategy and salespeople
  • Monitor the customer and market trends and developments.
    • Anticipate the changing customer environment to plan and evolve your products and strategies accordingly.  How might new technologies and new uses of existing technologies effect you?
  • Monitor the broader environment.
    • Will legislative actions or economic changes impact you or your suppliers?

Author: Tom

Market & competitive intelligence professional delivering insights that enhance revenue & decision making.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: