- Monitor news about your business.
- Understand public sentiment and react accordingly.
- Monitor the competition.
- Stay on top of their products, business development, strategy and salespeople
- Monitor the customer and market trends and developments.
- Anticipate the changing customer environment to plan and evolve your products and strategies accordingly. How might new technologies and new uses of existing technologies effect you?
- Monitor the broader environment.
- Will legislative actions or economic changes impact you or your suppliers?