Social media monitoring (sometimes called “social listening” or “brand monitoring”) is active monitoring of social media channels for information that helps you make better business decisions.
Top benefits are:
- Learning about your competition
- Getting feedback to improve products and services
- Attracting new customers
- Improving customer service
- Recruiting and hiring
- Monitoring how different content performs
Tom Levien Consulting can help you determine:
- What to monitor
- How to monitor
- What insights to look for
- How to use the results
We can set up an effective social media monitoring program using free tools and minimal resources or a more sophisticated program. You and your staff can monitor what’s important to you or we can monitor it for you on an ongoing basis.
Contact us to find out more.
If you’d like to read more, here’s a good article on the benefits of monitoring social media: 6 Ways You Can Use Social Listening Now – Search Engine Journal