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How Can Your Business Benefit from Social Media Monitoring?

Social media monitoring (sometimes called “social listening” or “brand monitoring”) is active monitoring of social media channels for information that helps you make better business decisions.

Social media monitoring (sometimes called “social listening” or “brand monitoring”) is active monitoring of social media channels for information that helps you make better business decisions.

Top benefits are:

  1. Learning about your competition
  2. Getting feedback to improve products and services
  3. Attracting new customers
  4. Improving customer service
  5. Recruiting and hiring
  6. Monitoring how different content performs

Tom Levien Consulting can help you determine:

  • What to monitor
  • How to monitor
  • What insights to look for
  • How to use the results

We can set up an effective social media monitoring program using free tools and minimal resources or a more sophisticated program.  You and your staff can monitor what’s important to you or we can monitor it for you on an ongoing basis.

Contact us to find out more.

If you’d like to read more, here’s a good article on the benefits of monitoring social media:  6 Ways You Can Use Social Listening Now – Search Engine Journal

 

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.

The article below appeared on the Digimind Blog:

https://blog.digimind.com/en/agency/how-to-prove-roi-competitor-analysis/?utm_campaign=EN%20Blog&utm_medium=social&utm_source=linkedin

What can news monitoring do for your company?

  • Monitor news about your business.
    • Understand public sentiment and react accordingly.
  • Monitor the competition.
    • Stay on top of their products, business development, strategy and salespeople
  • Monitor the customer and market trends and developments.
    • Anticipate the changing customer environment to plan and evolve your products and strategies accordingly.  How might new technologies and new uses of existing technologies effect you?
  • Monitor the broader environment.
    • Will legislative actions or economic changes impact you or your suppliers?