How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.

The article below appeared on the Digimind Blog:

What can news monitoring do for your company?

  • Monitor news about your business.
    • Understand public sentiment and react accordingly.
  • Monitor the competition.
    • Stay on top of their products, business development, strategy and salespeople
  • Monitor the customer and market trends and developments.
    • Anticipate the changing customer environment to plan and evolve your products and strategies accordingly.  How might new technologies and new uses of existing technologies effect you?
  • Monitor the broader environment.
    • Will legislative actions or economic changes impact you or your suppliers?