Uncategorized – Tom Levien Consulting

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.

The article below appeared on the Digimind Blog:

https://blog.digimind.com/en/agency/how-to-prove-roi-competitor-analysis/?utm_campaign=EN%20Blog&utm_medium=social&utm_source=linkedin

What can news monitoring do for your company?

Monitor news about your business.
- Understand public sentiment and react accordingly.
Monitor the competition.
- Stay on top of their products, business development, strategy and salespeople
Monitor the customer and market trends and developments.
- Anticipate the changing customer environment to plan and evolve your products and strategies accordingly. How might new technologies and new uses of existing technologies effect you?
Monitor the broader environment.
- Will legislative actions or economic changes impact you or your suppliers?